Kids find foods with cartoon charaters tastier

New research finds that kids much prefer foods with a cartoon character on the front compared to those with more generic packaging - even if it's the exact same food.
According to the July issue of Pediatrics, more than US$1.6 billion is spent each year marketing to young consumers.
To read more about how much kids love their favourite characters, click here.
To access the original Pediatrics article, click here.