The first edition of Operation Challenge was launched on April 24th as part of a number of activities planned to mark Opération Enfant Soleil’s 25th anniversary. 

 

Quebecers are invited to embark on a challenge of their own to show their support for sick children and their families confronting a disease, for whom every day is a new challenge.

 

Several celebrities have agreed to take on the challenge, including Dominic Arpin, Josée Boudreault, Annie Brocoli, JoëlLegendre, Pierre-Yves Lord, Alex Perron and Claudine Prévost. You can visit the website at www.operationdefis.ca [1] for more information.

 

A longer version of the TV ad currently running on French language television networks is available at: http://youtu.be/8TgSknjQw34 [2].